Tag Archives: A.P.C.

Waterskiing in Jeans

Jordan wrote a post many months ago about Raw Denim Aerobics as something of an ode to the activities we do in our jeans to break them in. We can add Waterskiing to that list. This isn’t the first time … Continue reading

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A.P.C. New Cures – Year and a half

We’ve had a few people post about their A.P.C.’s on Rumcake, well actually just Garrett & John, but I thought I’d join anyway. My New Cures were the first pair of raw denim jeans I ever bought (I should tell … Continue reading

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How I became stylish and rugged by trying to be lazy.

By John Vieira I have a pair of jeans that I love. That I genuinely care about. Which is weird. I love the idea of style. I have a Zegna suit, and I know that I look sharp every time … Continue reading

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New Standards: Three Months

3 Months of Wear. 0 Washes. What can I say? Well, it has been another month and I have yet to wash my jeans. Before I begin to discuss the denim, I feel it’s necessary to remind people how fast … Continue reading

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Store Profile: Blake

I’m sitting in the Portland airport waiting for my flight back to LA. Having been in this situation numerous times, I’ve often come to find myself reminiscing on the activities of the past few days vacationing in my hometown. More … Continue reading

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It’s Only Been Two Months!?

2 Months of Wear. 0 Washes First and foremost, allow me to apologize for the delayed posting here as I have been traveling quite a bit during this Holiday season. Time flies fast. Although, not as fast as I had … Continue reading

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A.P.C. Butler

If you haven’t already heard about A.P.C.’s Butler program, let me be the first to fill you in. After purchasing your raw denim jeans and wearing them religiously for months or years, you can now return them to A.P.C. in … Continue reading

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Paris Près Du Luxembourg

0 Months of Wear. 0 Washes First, I need to preface this post by stating that in no way shape or form will this be written as eloquently as the two gentlemen who are responsible for this blog. However, as … Continue reading

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