My co-worker Matt went on a little vacation to Nashville last week and picked up his very own pair of Imogene + Willie jeans. He was gracious enough to let me snap a few pics of his beautiful new raw selvedge denim jeans to share with all of you.
For those that don’t know, I+W jeans are handmade in Tennessee using only the finest denim from the famed Cone Mill by husband and wife team Matt and Carrie Eddmenson. The two started the brand and opened an awesome shop in an old gas station two years ago and have been making indigo waves ever since.
The video below tells their story better than I ever could, so enjoy and be sure to stop by the shop if you’re ever in that neck of the woods.