I had a chance to drop by the flagship store for Pharrell’s burgeoning streetwear brands BBC (Billionaire Boys Club) and Ice Cream last week. Both are housed in one store that undergoes a complete transformation from one floor to the next. Founded in conjunction with Nigo, the mastermind behind the BAPE brand, Pharrell has been able to captivate the minds and wallets of young urban fashion enthusiasts around the world. The sales staff was great, very attentive and passionate about the brands. If you have time, drop by the store. If for nothing else, you’ll love the staircase transition from floor one to two… it’s quite the experience.
456 West Broadway
New York, NY