Industry publication Women’s Wear Daily broke the
depressing big news this morning, Ralph Lauren is set to release a luxury line that features denim priced from $300 to $2,000. The assortment will feature some unique items along with the classic denim jean. Read a transcription of WWD’s front page description here…
“He’s launching another collection, but this time Ralph Lauren is out to create a new category: true luxury denim. Aptly named Ralph Lauren Collection Denim, the pieces, including a denim tuxedo, a jean jumpsuit and this coated denim motorcycle jacket, offer Lauren’s luxe take on the American classic.”
I’m all for experimenting with denim, but in an global economy this shaky, I can’t see this gaining much, if any, traction in the marketplace.