My love affair with Naked and Famous just grew a little deeper. Hypebeast TV scored a great interview with the brand’s founder, Brandon Svarc, to go over their F/W ’11 collection. I’ve mentioned before how much I enjoy their odd denim creations, but some of the stuff they have planned for the coming seasons is downright wild. Some highlights include steel jeans made from 10% stainless steel denim fabric, glow in the dark denim jeans and reverse fading denim jeans. Possibly the most notable of the coming collection will be the creation and distribution of the world’s heaviest denim jeans, weighing in at 32oz.
Svarc says that his motivation during production meetings stems from a single question, “What kind of crazy shit can we come up with next?” I’m loving every second of this creative perspective on denim design and production.
Check out the video of the interview below.