One of the finer parts of website analytics is the ability to see how people find your site via search engines. For instance, we’ve been receiving a few hits to the site from the question “how to tell selvedge denim from normal denim.” After a brief thought, I realized we’ve been talking about “selvedge this” and “selvedge that” without even explaining what the hell selvedge was. So, without further ado, a quick quide by RCARD:
1. What is Selvedge Denim?
Here are the cliff notes, though there really should be college courses taught on the subject. There are essentially two ways to weave fabric in order to make denim, on newer, larger projectile looms or on smaller, older shuttle looms. Shuttle looms are only able to produce narrower strips of higher quality denim with finished edges that are shown when you cuff the jeans, (or when you look on the inside or outside of the coin pocket). Projectile looms weave larger runs of fabric which need to be cut to produce jeans, these cuts produce edges that are not clean and thus when the jeans are cuffed you will see an almost frayed edge.
2. Why is Selvedge So Expensive?
The simple answer is that it’s far more difficult to find shuttle looms these days. In the 80’s, Japanese culture became very fond of vintage Levi’s and Lee denim jeans, all of which were made on shuttle looms back in the WWII era. One by one, Japanese denim companies began snatching up every shuttle loom they could source from the US, and to this day the majority of these looms still exist in Japan. Thus, due to the law of trends, (which I just made up), Japanese Selvedge denim became popular in the US as a symbol of quality and vintage craftsmanship. These days you’ll see plenty of American denim companies using denim from Japanese shuttle looms that used to be housed right here in the USA. Kind of Ironic isn’t it?
3. Can you show me some pictures of selvedge vs. non selvedge jeans?
I thought you’d never ask. Jordan snapped some pictures drawn from our own collections, demonstrating not only some of our personal favorites, but also a wide array of washes and wear. These images will illustrate Selvedge and non-Selvedge cuffs.
2. Evisu No. 3
5. Hot Rod
1. Lucky Brand 101:
2. Lucky Brand 101: