We love Los Angeles retailer American Rag Cie, but newcomer Self Edge is fast becoming our favorite denim shop in town. Already a staple in San Francisco and New York, Self Edge recently opened a store down the street from us on La Brea. They carry everything from Iron Heart, Triple Works, Sugar Cane & Co, The Flat Head and many more brands. The store recently produced this vignette detailing the meticulous manufacturing process of Roy’s Jeans, featuring the one and only employee Roy Slaper. Featuring unsanforized 14oz. raw denim sourced from vintage looms, this video is an absolute must see for any denim-head.
Kind of makes you want to pick up a sewing machine and give it a shot, doesn’t it?